In order for a company to be recognizable in a huge stream, a constructive approach to creating a brand image is necessary. It is an integrated approach that unambiguously determines the belonging to your company of everything that is really related to your company and forms a corporate identity. The development of a corporate identity can consist of an arbitrarily large number of elements, but the following elements are basic for each organization: logo, corporate and personal business cards, letterhead, letterhead of the second type for use in electronic form, various types of envelopes, facsimile message, company a folder for papers, corporate fonts, corporate colors and a brand book (a brochure describing graphic standards and rules for using the logo and corporate identity in various situations).
All necessary files with original layouts of individual corporate identity elements must be recorded on a DVD disc in all formats that can be used for the production of branded printing, advertising or souvenir products, as well as for using corporate identity elements in the company's internal workflow and on the Internet. All these components in printed and electronic form are called a brand book. The development of corporate identity should be carried out taking into account the specifics of the company, its guidelines for the domestic and foreign markets, the target audience and prospects for the future. It is difficult to give any exact prices for the development of corporate identity, because. it all depends on the volume of the order, the timing of its execution, and, most importantly — on the level and image of the performer. Compliance with the chosen image by the company positions it as a serious and durable representative in the market, which has a positive effect on consumer confidence and, accordingly, the growth of the company's welfare. That is, you can say, first you work for the name, then the name works for you.